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Forged in Purgatory

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Starting and Growing a Business in China

Mark Secchia Transplanting a Business Model to China, Often a Risky Proceedure

Mark Secchia discusses Sherpas’ business model in terms of marketing, finance and growth strategy. He shares his experience and rationale for decisions such as focusing on servicing the English-speaking expatriate community exclusively and expanding the business by offering the same service in different cities, instead of trying to service other customer segments or deliver other products in Shanghai.

He also provides valuable insight on Sherpas’ self-sufficient approach to finance issues and tells us about his plans and strategies for future expansion.

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