Companies spend vast sums to cultivate the kind of image that will help them become more profitable, but when a crisis hits, all that investment in public trust could be replaced by skepticism, as well as financial and legal ruin. David Chard specializes in teaching executives to resist the knee-jerk reaction to “shut up and lock down”. His main message: Preparedness.
China's increasingly dominant position in the world economy makes it an undeniably important component of any company's global business strategy. Unfortunately, doing business in China still requires players to run a gauntlet of bureaucratic and practical obstacles. Professor Chen suggests looking to Taiwan for help entering the China market. Taiwan has linguistic and cultural links with China, as well as a mature legal environment that could make it an ideal home base for Greater China operations.