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Forged in Purgatory

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Meet the Chinese Netizen

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There are 400,000,000 Chinese netizens. 55% of them are blogging.  They are young, spend much of their free time online, and have more friends online that they do in real life. They are very sensitive to being targeted in blatant marketing campaigns. Since 2003, Danwei.org has provided valuable analysis and insight into the psyche of the average Chinese netizen, which helps us understand their online and offline behavior and preferences, as well as their opinions towards company brands in Chinese social media and web journalism.

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About Jeremy Goldkorn

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Jeremy Goldkorn founded the popular China media website Danwei.org, and acts as editor and publisher. The site has tracked the changes in China’s media and Internet on a daily basis since 2003 and also produces video interviews with people in culture and the media in China. According to The London Review of Books, “Danwei gives a range of sources, news and opinions on China that no mainstream news organisation can match”, while Public... [Full Bio]
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