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Forged in Purgatory

iChinaForum is proud to present the first ever personal account of the Cultural Revolution written and published by a high ranking political insider in English. [Learn More]



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The Importance of Public Trust to the Development of CSR

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CSR is at a crossroads in China.  While the government and business community openly extol its virtues, an incomplete understanding of its principles and a tendency to misuse CSR to whitewash unsavory business practices could fuel public skepticism, resulting in the evaporation of public trust.  Professor Bettignies discusses these and other potential pitfalls, as well as factors that could accelerate the adoption of CSR in China, including support from the government, civil society, activist entrepreneurs and the globalization of China's formerly insular business sectors. 

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About Henri-Claude de Bettignies

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Henri-Claude de Bettignies holds the AVIVA Chair in Leadership and Responsibility and is Emeritus Professor of Asian Business and Comparative Management at INSEAD. He is also Distinguished Professor of Global Responsible Leadership at the China Europe International Business School (CEIBS), in Shanghai. Between 1988 and 2005, he held a joint appointment at Stanford University. He was educated at the Sorbonne, Catholic University of Paris, and... [Full Bio]
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