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China Entrepreneur: Voices of Experience from 40 Business Pioneers

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China is now the world’s second largest economy and a hotspot for direct foreign investment. It holds enormous potential for entrepreneurs, and small and medium-sized enterprises are now emerging as a significant source of the nation’s industrial output. Understanding and navigating inherent cultural differences and the constantly changing legal and regulatory environment are critical to survive and thrive in this dynamic arena. 

 Laurie Underwood, co-author of China Entrepreneur and China CEO, shares lessons on Chinese business culture from her interviews with successful entrepreneurs and multinational company CEOs. She highlights the many dimensions of being “China-savvy” -- from banter and banquets, to the fine art of mixing friendship and business, and the yin and yang of guanxi (relationships). She discusses the complications of negotiating win-win outcomes, gives pointers on how to "play the foreign card", and reveals how to motivate key Chinese employees while protecting key intellectual property.

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About Laurie Underwood

Underwood Square
Laurie Underwood has lived in greater China since 1990, as a student then journalist and magazine editor covering business, politics, and social issues for organizations including AsiaWeek and ICRT radio station. In 2001, she relocated from Taipei to Shanghai, following a wave of business interest in China’s fastest developing commercial center. While studying for her MBA degree at the China Europe Business School (CEIBS) in Shanghai and... [Full Bio]
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