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Forged in Purgatory

iChinaForum is proud to present the first ever personal account of the Cultural Revolution written and published by a high ranking political insider in English. [Learn More]

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Frank Li

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After the largest Australian brewers racked up over $100 million in losses, Frank engineered a comeback for Aussie beer in China, using his insight into the mindset of consumers in different regional markets.
Just Beer, Co-Founder http://www.justbeer.cn/

Frank Li began his China journey in 2004 when he came to Shanghai with a suitcase, a head full of ideas and over a decade of Australian corporate experience. In June 2007 after a few brief meetings in pubs with his partner in crime, he founded Just Beer, an import and distribution business focusing on Australian beers. Before Just Beer, Frank started TBC Enterprises, a sourcing / consulting business for companies sourcing from China and wishing to enter the Chinese market.

Prior to coming to China, Frank worked in operations & supply chain management for Foster’s – actually worked as a brewer and got paid to drink beer every morning; business development for BOC Gases and General Manager for API Security NSW. Frank has formal training in Chemical Engineering from UNSW and Executive MBA from AGSM. He speaks native Shanghai dialect and Mandarin as well as Australian English.

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