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Forged in Purgatory

iChinaForum is proud to present the first ever personal account of the Cultural Revolution written and published by a high ranking political insider in English. [Learn More]



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Alfred Chen

Alfred Chen Square
Alfred Chen is a respected business leader in Taiwan and China. Under his leadership, Namchow has evolved into a consortium spanning China, Taiwan and Southeast Asia, and the partner of choice for global consumer products companies in the region.
Namchow Group, Chairman

Namchow Group started manufacturing bar soap in 1952 in Taiwan, and in the subsequent five decades, it has evolved into a major consortium spanning China, Taiwan and Southeast Asia. Namchow has been the local partner of Kellogg’s, Procter and Gamble, Nabisco, Haagen-Dazs, Ding Xin Group and many other well-known consumer product groups. Today, Namchow manufactures, processes and sells a wide variety of goods ranging from personal care products, such as soaps and shampoos, food products such as DuRoyal ice cream, Namchow frozen bread dough to Sanuki instant noodles and runs many well-known restaurants such as Salt and Bread and Paulaner Bräuhaus in Shanghai and Taipei.

Namchow entered China 12 years ago and has successfully established and operated high-end restaurants, such as Group-Ambrosia and Paulaner Bräuhaus in Shanghai and a bakery in Tianjin.


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