CSR is at a crossroads in China. While the government and business community openly extol its virtues, an incomplete understanding of its principles and a tendency to misuse CSR to whitewash unsavory business practices could fuel public skepticism, resulting in the evaporation of public trust. Professor Bettignies discusses these and other potential pitfalls, as well as factors that could accelerate the adoption of CSR in China, including support from the government, civil society, activist entrepreneurs and the globalization of China's formerly insular business sectors.
Victor W. Nee talks about the importance of building synergy in China, whether it is with the government or your local partner. Since confidence and personal trust are even more important than any written contract in Chinese society, the building of this confidence through synergy and win-win agreements is an essential ingredient for the success of any business venture in China.