Namchow’s success is based on diversity, constant improvement and win-win partnerships. Namchow’s evolution from a premier local manufacturing and distribution partner for international consumer groups to a leading retail brand in restaurants (including Paulaner Brähaus), edible oils and bakeries has been the result of Namchow’s evolving strategy over six decades.
Mark Secchia discusses Sherpas’ business model in terms of marketing, finance and growth strategy. He shares his experience and rationale for decisions such as focusing on servicing the English-speaking expatriate community exclusively and expanding the business by offering the same service in different cities, instead of trying to service other customer segments or deliver other products in Shanghai.
He also provides valuable insight on Sherpas’ self-sufficient approach to finance issues and tells us about his plans and strategies for future expansion.