Olya Eastman talks about the nature of business in China. She says the experience of conducting business in China is similar to that in Russia. In both countries “Guanxi”, or “relationships”, are instrumental to conducting business. However, China distinguishes itself thanks to friendly people and a constantly improving level of transparency.
A man walks into a bar in Shanghai and orders a beer. A man walks into a bar in Urumqi and orders a beer. What's the difference? Language, price, infrastructure, promotion, even the necessity of bar girls, just to name a few of the numerous factors that affect beer marketing in China.